DEVACURL MISSION STATEMENT
Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it.
That's why our products are all inspired by conversations with real people. And our stylists won't just give you amazing curls, they'll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.
Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls.
It drives everything we do.
What’s so special about DevaCurl?
That’s why our conversations about curls always start with your story and what you want. We’re here to help figure out what works for your curls and your everyday. Because these conversations are about more than hair. They’re about who you are, who you want to be, and how you live your life.
You make us laugh, you make us cheer, and there’s no hair story we haven’t heard. We’re proud of the relationships we’ve built under the common bond of curls. Wherever you are on your curl journey, DevaCurl is there.